Our key focus during the initial phase is to establish a core product range that we’ve struggled to find in UK supermarkets, comprising baked goods, low-carb ready meals and full-fat meat and ingredients that will provide customers with enough choice through a one-stop online shop to allow them to follow a low-carb, high-fat diet “on the go”.
“A core product range we’ve struggled to find in UK supermarkets.”
The range will then be expanded and refined, driven by customer feedback and expert nutritional and medical advice.


